Software Product Discovery

A data-driven approach to model an in-demand product that includes business analysis, proof of concept (POC), design concept, and project estimate.

Product design

A complex human-centered process of developing a valuable product that blends business goals and user needs with design thinking in mind.

Web design
Mobile design
UX & UI Audit

SportsTech Software Development Company

Your fantasy sports platform, fan engagement app, or performance analytics tool, built by a sports app development company trusted by Genius Sports, FanHub Media, and Punt Club.

SportsTech Software Development Company

Building a sports technology product means navigating challenges that generic software agencies don't understand.
Uinno works primarily with startups and SMBs building sports technology products, offering the technical depth of a larger agency with the responsiveness and flexibility that growing companies need from a sports app development company.
We help companies to expand from one sport to multiple sports without rebuilding core architecture

Uinno’s Results

2019
year we began building AI products
800m
+
end-users reached. Our products power platforms used by millions globally.
3x faster
faster delivery with AI-assisted tools

SPORTS SOFTWARE Development Challenges and Solutions

Real-Time Data Complexity
Your platform needs to process live scores, player stats, and odds updates from multiple data providers simultaneously. A single dropped feed during a championship final costs you users and revenue that you won't recover.
Solution

Uinno connects your platform to providers like Sportradar, Opta, and custom feeds through a unified data layer that handles failover automatically. Your users see real-time scores and stats without interruption, even when a provider drops.

Multi-Sport Scalability
Building for one sport is straightforward, but each additional sport brings its own scoring rules, season schedules, and data formats. Most architectures buckle when you try to bolt on a second sport after launch.
Solution

Every platform Uinno builds uses a sport-agnostic core with configurable rules engines, so adding a new sport takes weeks instead of a full rebuild. Your product can expand into cricket, rugby, or esports without re-architecting the foundation.

Game-Day Traffic Spikes
Fantasy draft nights and betting windows generate traffic surges that can exceed normal load by 10-20x. Infrastructure that handles Tuesday afternoon traffic often crashes on Super Bowl Sunday.
Solution

Auto-scaling cloud architecture on AWS or GCP ensures your platform handles game-day surges without degradation. Load testing against realistic peak scenarios happens before every major release.

Engagement Retention Drop-Off
Getting fans to download your sports app is the easy part; keeping them active throughout a full season is where most products fail. Without personalized experiences, push notifications timed to live events, and social features that create community, engagement drops off after the first few weeks.
Solution

Using existing models from OpenAI, Claude, and Gemini, Uinno layers intelligent features like personalized recommendations, smart notifications, and predictive lineups on top of your platform. Your fans get experiences tailored to their behavior, favorite teams, and playing style

CORE SPORTS SOFTWARE DEVELOPMENT SERVICES

Sports technology spans fantasy platforms, performance analytics, fan engagement apps, and live betting products. As a sports app development company with years of work alongside Genius Sports, FanHub Media, and Punt Club, Uinno delivers sports software development services across the full spectrum with deep domain expertise in fantasy sports.

Fantasy Sports Platforms
Most fantasy sports software development projects stall on scoring engine complexity and real-time draft synchronization across thousands of concurrent users. Uinno builds Classic Fantasy, Daily Fantasy, and Tipping formats with configurable scoring, league management, and live data feeds proven to handle peak traffic on the biggest game days.
Fan Engagement Apps
Fan attention spans shrink every season, and static content no longer drives the repeat visits your business model depends on. Uinno builds interactive second-screen experiences with live polls, leaderboards, social features, and gamification mechanics that keep fans engaged throughout the season and beyond.
Performance Analytics Tools
Coaches and analysts struggle with raw data volumes while the actionable insights they need stay buried in spreadsheets and siloed systems. Uinno builds sports data analytics dashboards that turn player tracking data, game footage, and historical stats into visual, decision-ready intelligence for scouting, injury risk assessment, and training optimization.
Computer Vision Systems
Manual stat collection from game footage is slow, expensive, and error-prone across a full season of matches. Uinno builds computer vision solutions for real-time player detection, ball trajectory analysis, and automated stat collection that process video at high frame rates with production-grade accuracy.
Sports Betting Software
Launching a betting product means navigating odds engines, risk management, real-time data feeds, and responsible gambling requirements across multiple jurisdictions simultaneously. Uinno handles the sports betting software development complexity so your team can focus on user acquisition and growth.
Web3 Sports Products
Token-based fan rewards and NFT collectibles create new revenue streams, but blockchain integration adds layers of technical complexity most teams aren't equipped to manage internally. Uinno builds Web3 sports products that connect blockchain infrastructure to your existing platform without disrupting the core user experience.

HOW AI AGENTS POWER SPORTSTECH DEVELOPMENT WORKFLOW

#1 Plan and Analyze
#1 Plan and Analyze

During planning, AI agents analyze competitor products, parse data provider documentation, and generate architecture recommendations tailored to your specific sport and feature set. This cuts discovery time significantly while surfacing integration risks early in the process.

#2 AI-Assisted Development
#2 AI-Assisted Development

In development, AI code assistants help the engineering team generate boilerplate, write tests for scoring logic edge cases, and refactor complex data processing pipelines. Developers spend more time on domain-specific logic and less on repetitive infrastructure code.

#3 QA with AI
#3 QA with AI

For testing, AI agents generate thousands of realistic game scenarios to stress-test scoring engines, including edge cases that manual QA teams typically miss. Automated test suites powered by AI catch calculation errors across multiple sports and formats before they reach production.

#4 Check for Security Vulnerabilities
#4 Check for Security Vulnerabilities

During code review, AI tools scan pull requests for security vulnerabilities, performance bottlenecks, and deviations from your project's architecture standards. This adds a consistent quality layer that catches issues human reviewers overlook under deadline pressure.

#5 AI & Data Integration
#5 AI & Data Integration

For data integration, AI agents monitor live feeds from sports data providers and automatically flag anomalies, missing fields, or format changes before they break your production system. Proactive monitoring keeps your platform stable during critical game-day windows when downtime costs you users.

#6 Human Review
#6 Human Review

Quality and security standards remain non-negotiable throughout the entire workflow, regardless of how much AI accelerates individual tasks. Every AI-generated suggestion goes through human review, and all code meets the same testing and compliance standards as manually written features.

Pricing and Timelines

Rapid AI Product Prototype
$2,000

Validate your sports tech idea with a working prototype that demonstrates core mechanics like scoring logic, draft functionality, or a data feed integration.

A PoC gives you something tangible to show investors or stakeholders before committing to full development.

Lean MVP
$15,000+

Core feature set, one user role, basic auth and deployment.

AI-enabled engineering workflows handles repetitive code so your budget goes toward the features that prove market fit.

SaaS platform MVP
$30,000+

Launch a production-ready sports product with core features including user management, real-time scoring, league or contest management, and payment processing.

An MVP lets you acquire real users, test retention, and validate your business model with actual market feedback.

Full-featured SaaS
$80,000+

Build a comprehensive sports technology platform with multi-sport support, AI-powered personalization, advanced analytics dashboards, and scalable infrastructure for peak game-day traffic.

This tier covers everything from initial architecture through post-launch optimization and ongoing support.

SPORTSTECH Team Hiring Models

Dedicated Development Team
For long-term sports products that evolve every season, a dedicated team embedded in your workflow provides continuity and deep domain knowledge. Your team ramps up on sport-specific nuances once and carries that context forward across releases, seasons, and new feature launches.
Project-Based Engagement
When you have a defined scope, like building a fantasy football app or adding a new sport to an existing platform, a fixed-scope engagement delivers predictable timelines and budgets. Uinno scopes the project during discovery and commits to deliverables with clear milestones tied to your launch date.
Staff Augmentation
If your internal team needs specific sportstech expertise, like real-time data engineers, computer vision specialists, or sports betting compliance developers, Uinno provides senior sports software developers who integrate into your existing process. This model works best when you have technical leadership in place and need to fill capability gaps fast.

Uinno's Success Stories

Multi-Sport Tipping Platform Across 400 Australian Pubs
  • Rebuilt a legacy product
  • Real-time data from multiple sports feeds 
  • AFL, NRL, and horse racing under one platform
  • Now serving 400+ venues across Australia
From Complex Algorithms to Real-Time Predictions
  • Turned years of mathematical models into a cross-platform app
  • Processes 250 matches and delivers results in 2-3 seconds
  • Built in 3 months with 4x cost savings through cross-platform approach
  • Web, iOS, and Android from a single codebase
Discovery for a Year-Round Fantasy Tennis Platform
  • Discovery for a fragmented niche with poor existing apps and limited engagement
  • Clickable prototype and investor-ready documentation
  • Complete blueprint to move into development with confidence

What Our Clients Say

Adrian Hryn
Uinno’s project management was highly professional and well-structured. They delivered all planned results within the agreed timeline on a fixed-price basis. They went significantly beyond what we expected for this budget. The team’s combination of technical expertise (systems architecture) and strong business analysis skills is rare and was exactly what we needed.
Adrian Hryn
Project Manager at Ukrainian Catholic University
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Adrian Hryn
Project Manager at Ukrainian Catholic University
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Emmanuel Dollé
I'm not saying this to sell anything or congratulate anyone but we've started running beta tests with potential customers, and as a former marketer, I've been running my own tests too. The quality of the prompts produced is mind-blowing.
Emmanuel Dollé
Chief Executive Officer at Bubbling
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Emmanuel Dollé
Chief Executive Officer at Bubbling
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Jukka-Pekka Rahkonen
The new system built by Uinno works perfectly well and has received positive feedback from users. Uinno managed the project well and effectively handled small delays. Their flexibility, agility, and technical skills stood out.
Jukka-Pekka Rahkonen
System Architect at Envirovet Oy
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Jukka-Pekka Rahkonen
System Architect at Envirovet Oy
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Kostiantyn Koshelenko
Through Uinno’s expertise, we redesigned and built a national social aid platform helping millions access assistance. They led strategy to delivery with professionalism, upskilled our government team, and ensured seamless collaboration.
Kostiantyn Koshelenko
Deputy Minister of Digital Transformation at MSP of Ukraine
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Kostiantyn Koshelenko
Deputy Minister of Digital Transformation at MSP of Ukraine
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Garreth Wills
Uinno remains my top development partner. Across multiple projects, their delivery, communication, and attitude are consistently excellent. Despite the distance, they maintain a seamless workflow and keep me fully updated. The team you can trust completely.
Garreth Wills
Founder at UserKind
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Garreth Wills
Founder at UserKind
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Douglas Campbell
Uinno has done a great job building our website. Before working with them, our website was a mess; since Uinno took over, the site has improved quickly. Their speed when completing tickets and the valuable suggestions they offer also stand out.
Douglas Campbell
Professor of economics, Founder & CEO of Insight Prediction
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Douglas Campbell
Professor of economics, Founder & CEO of Insight Prediction
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Ben Beath
I’ve been working with Uinno for over 10 years on products across the USA, Australia, and the UK. At our peak, we had more than 80 specialists involved and the experience has been exceptional. The team is brilliant, responsible, and genuinely cares about what they do.
Ben Beath
6x tech startup founder (four exits)
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Ben Beath
6x tech startup founder (four exits)
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About Uinno

2019
founding year
250+
Clients worldwide
93%
client retention on long-term projects
We're the team that stopped 80% of fraud for a platform with 250K daily signups, earned government trust from the University of Melbourne, and won "Fintech Product of the Year" for humanitarian innovation. 

Born from experience with Toyota, Loreal, and NAB, Uinno brings Fortune 500-caliber engineering to anyone tired of working with vendors who just execute because your business deserves partners who think, care, and deliver like owners.

FAQ

How much does custom fantasy sports app development cost?
+

Building a custom fantasy sports app typically ranges from $50,000 for a single-sport MVP to $250,000 or more for a multi-sport platform with AI-powered recommendations, live streaming integration, and social features. The final cost depends on the number of sports supported, scoring engine complexity, real-time data feed integrations, and whether you need native iOS, Android, or both. A single-sport MVP with basic draft and scoring can launch within 3-5 months, while comprehensive platforms require 6-12 months of development. Contact Uinno for a free estimate based on your specific requirements.

What types of sports software does Uinno build?
+

The range of sports software development products is broad, and the right solution depends on whether you're serving fans, athletes, coaches, or sports organizations. Fantasy sports platforms generate revenue through entry fees and user engagement, while fan engagement apps drive retention through gamification, live polls, and social features. Performance analytics tools help coaches and scouts make data-driven decisions, computer vision systems automate stat collection from game footage, and sports betting platforms handle odds, risk management, and multi-jurisdiction compliance. Uinno also builds Web3 sports products including NFT collectibles and token-based fan reward systems.

How long does sports app development take?
+

A basic sports app MVP takes 3-5 months from discovery through launch, while a full-featured fantasy sports platform or multi-sport solution typically requires 6-12 months. Timelines depend on the number of integrations (live data feeds, payment gateways, third-party APIs), the complexity of real-time features, and whether the platform supports multiple sports with different scoring rules. A white-label fantasy sports software approach can reduce time-to-market to 2-4 months compared to fully custom builds.

What technologies power modern sports platforms?
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Modern sports software runs on cloud infrastructure like AWS, Azure, or GCP for auto-scaling during peak game days, with real-time data processing frameworks handling live scoring and stats updates. Machine learning models power player analytics and sports prediction software features like injury risk scoring and lineup optimization. Backend stacks typically use Node.js, .NET, or Python with PostgreSQL or MongoDB, while cross-platform mobile frameworks like React Native cover iOS and Android from a single codebase.

Can Uinno build a white-label fantasy sports platform?
+

A white-label fantasy sports platform lets you launch under your own brand with scoring engines, league management, and payment processing already built and tested. This approach reduces time-to-market to 2-4 months compared to 6-12 months for fully custom fantasy sports app development, making it ideal for sports media companies, leagues, and betting operators testing market demand. Uinno customizes each white-label deployment with your branding, sport-specific rules, and unique features so the final product feels purpose-built for your audience.

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The first point of contact
Volodymyr Zahrebelnyi
BDM
Strategic manager focused on actionable business insights
Alexey Solovyov
BDM
Tech strategist, who don’t pitch devs, but deliver outcomes
Stanis Bondarenko
Co-Founder & CRO
Strategist who keeps numbers and vision sharp

We stand with Ukraine