SaaS Marketing Platform for Content Creators

Marketing Platform for Content Creators

A SaaS platform that lets content creators skip the marketplace, discover brands across 250+ industries, and pitch them directly from their own inbox

Project Highlights

Subscription SaaS built from the ground up with a media kit builder, email outreach engine, and brand discovery

70+ customizable portfolio templates with a modular section-based builder designed for infinite combinations

7 third-party integrations including Instagram, TikTok, Gmail, and Stripe

Database architecture for 100,000+ brands with verified contacts across 250+ industries

Industry: Creator Economy

Location: Australia

Engagement: Product discovery, MVP, ongoing feature development

Timeline: 3 months

Platforms: Web

See it live: Persona.space

Phase one. The live media kit

The first build was the media kit itself. A creator connects their Instagram and TikTok accounts (YouTube came in via the dashboard integration), and the platform pulls their stats such as audience split, engagement, top locations, post performance automatically. That data flows straight into a portfolio page the creator assembles from a library of templates.

A few things made this more than a form filler:

It's Live, Not a Snapshot

The portfolio pulls fresh metrics, so a creator updates once and the kit reflects it. No re-exporting, no re-sending stale numbers.

It Works On the Phone

Influencers live on mobile, and the kit a creator shares had to look right on every screen, mobile and desktop. A lot of careful responsive work went into making that hold up for the web platform to work the way team envisioned.

Share it However You Want

A portfolio can be shared as a live link that opens as a web page, or exported as a clean PDF (videos swap to preview images, post links stay clickable). Creators can also password-protect specific sections, or gate them behind an email capture to collect leads from anyone who views the kit.

A Real Builder

We built a custom builder on top of the rich-text editor maintained by the Meta and then extended it with custom elements. There are around 70 templated sections, and any section combines with any other so the number of distinct portfolios a creator can build is effectively unbounded.

Phase two. Present Yourself to Find the Deal

The next big milestone was to build a functionality that will help creators do the outreach. This is where the platform turned into a full marketing tool.

Brand Discovery

We built an architecture for a searchable database of brands, currently with over 120,000 of them and with no limits to grow. Each brand consists of multiple contacts that creators filter by country and industry to build a target list. Most creators don't have the contacts or the time to source them, and Persona hands them a list to work from. (On the admin side, the client manages this catalog themselves)

Campaign Reporting

Brands rarely book a single post, so creators needed a way to show how a whole campaign performed. We built reports that pull multiple posts from Instagram or TikTok and surface the numbers per post and across the campaign giving creators a results artifact to send alongside the pitch, not just a presentation of themselves.

Outreach From the Creator's Own Inbox

We integrated Gmail so messages send directly from the creator's account rather than a bulk platform, with open and reply tracking built in. The system was designed from the start to add Outlook later.

An Email Campaign Builder

Creators build sequences with follow-ups that branch on behavior: send the next email if the recipient didn't open, hold it if they replied, and so on. The email editor reused our custom builder, so creators can drop in a dynamic signature, pull in their live stats, and link straight to their portfolio.

Challenges & Solutions

TikTok's API

TikTok's documentation described response formats that didn't match reality. Different users received different response structures depending on account activity, and the OAuth flow required non-standard tweaks that no other platform enforces.

Solution

We built defensive parsing that normalizes every response variation TikTok sends back, and documented every undocumented behavior internally so future integrations could move faster.

Expiring Social Media URLs

Instagram and TikTok media URLs expire within days. Without a workaround, creators' media kits would show broken images, but re-fetching everything on every page load would burn through API rate limits fast.

Solution

We built a server-side caching layer that stores media locally and refreshes on a controlled schedule, keeping page loads fast and rate limits intact even under heavy traffic.

Spam-Proof Email Sending

Creators send from personal Gmail accounts and can't afford to trigger spam filters. A system that fires dozens of emails at once looks automated instantly.

Solution

We treated each overflow as a design problem. Developers and designers collaborated on solutions that preserved readability and visual balance regardless of language, content length, or screen size.

Cross-Browser Onboarding

The platform guides new users with an interactive walkthrough that the client can update without a redeploy. The hard part was the spotlight that highlights a specific UI element on the page: different browsers and operating systems anti-alias differently, so a highlight ring that looked crisp on Mac came out pixelated on Windows and other systems.

Solution

We found a cross-browser rendering approach that produces clean highlights everywhere. For the email campaign flow, the onboarding creates the user's first real campaign as they step through it, so every screen shows actual content instead of empty states, leaving users with their first media kits or email campaigns set up.

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Marketing Platform for Content Creators

A SaaS platform that lets content creators skip the marketplace, discover brands across 250+ industries, and pitch them directly from their own inbox